Business Cards – Presenting Your Image to the World

Business cards are an important tool in your marketing plan. Here are some tips on how to use it to your advantage in the market.

Select the design that makes the card stand out.

A finest quality metal business cards gives the first impression and reflects your business to the world. It is a marketing tool and a way to communicate with business partners and potential customers.

Make sure the font type and size are easy to read. Ask yourself, "What impression do I want to make?"

Examples: bold colors, images, a prominent logo, the use of a card with different shapes.

Have your card audited and then have an experienced independent third party audit it if possible.

Potential clients and business managers will see you as unprofessional if you have errors in spacing, grammar, and spelling.

It is better to recycle paper and order a new set of cards than to save money with faulty cards. Poorly executed cards can cost you much more than a few dollars…

Some additional tips for business cards.

Have them with you at all times and distribute them. It won't do you any good if you keep them in your office and don't have anything to hand out at the networking event. If you need to save money and have two businesses, put one business on each side, rather than merging information for both on the same side.

Consider getting a smartphone app, which enables you to scan cards and lets you send your card to other smartphone users.

When you receive a business card, write a note about where you got it, and immediately enter it into your database. Make it a point to follow up as soon as possible.


Business cards are very effective when designed and used properly.