As the saying goes, you only get one chance to make the first impression. In the world of packaging, flexible packaging is considered by many people to be the optimal way for companies to put their best foot forward. Since the 1950s, flexible packaging has encouraged innovation in the industry, offering more affordable businesses and can be adjusted for rigid packaging.
Consisting of lightweight material, often plastic or resin, flexible packaging has long been a solution to choose for food brands, consumer packaged goods and pharmaceutical companies, among others. But what about flexible packaging that makes it so impressive? And how flexible packaging continues to evolve and innovate? There are main insights that cement why flexible packaging is and will remain, premium packaging solution.
Packaging that makes the impression
In today’s digital world, the “unboxing” of a package is a distinct and anticipated consumer experience. In essence, Unboxing combines the sense of vision, sound, touch and sometimes the smell to make customers feel valued by the brand. If done correctly, it can cause strong customer loyalty. Utilizing digital printing on flexible packaging, companies can use interior boxes to offer richer consumer brand experiences.
Smart solution for the world of e-commerce
It cannot be denied that e-commerce is the mainstay of American life. While the rigid packaging has historically become a trip for shipping because of its durable nature, flexible packaging is evolving to be a viable alternative for certain companies. While not as structured as rigid packaging, flexible packaging is designed to absorb shock and impact, protecting the contents inside. In fact, flexible packaging whether it be a mailer or a bag can replace the box for a host of less-fragile materials including books, clothing and pharmaceuticals, just to name a few.