There are many reasons why businesses should be getting involved in content marketing. According to research by Content Marketing Institute, 47% of B2B companies report increased revenue as a result of their content marketing initiatives. Additionally, according to a study by HubSpot, 78% of customers say they’d recommend your company based on the quality of your content. If you want to stay ahead of the competition, investing in content marketing is a great way to go. Learn more about the reasons why businesses should get involved in content marketing:
Increased Revenue: According to Content Marketing Institute’s research, 47% of B2B companies report increased revenue as a result of their content marketing initiatives. This is because content marketing creates visibility for your company and helps you connect with new customers.
Improved Customer Loyalty: According to HubSpot’s study, 78% of customers say they’d recommend your company based on the quality of your content. This is because good content engages readers and makes them feel like they have something valuable to contribute. In addition, good content can help build trust and credibility with potential and current customers.
Content marketing should be customer-centric. It's important to focus on what your customers need and want. You shouldn't simply write about topics that you think will interest them. Instead, research what they care about and write about it in a way that makes sense to them.